Overview
Resource mobilization is the foundation for the self-sustainability of development programmes and projects. It’s all the means that an organization should acquire to implement its action plan. Resource mobilization can be managed innovatively to remain mission-focused while changing donor support and demands.
Course Objectives
On completion of this course, participants should be able to:
Define the concepts and importance of resource mobilization for projects/ programmes.
Describe the process and tools for resource mobilization.
Articulate the principles of resource mobilization.
Develop proposals for funding by the donors.
Appreciate the role of Monitoring and evaluation in resource management.
The moral aspect of resource mobilization.
Module 1: Introduction to Resource Mobilization
Definition and importance of resource mobilization
Different types of resources (financial, human, in kind, volunteer etc
Why organizations need resource mobilization
Module 2:Understanding your organization
Assessing your organization’s needs and goals
Identifying your target audience and potential donors
Clarifying your vision and mission
Module 3: Fundamentals of Fundraising
Principles of Ethical Fundraising
Legal and regulatory considerations
Donor relations and stewardship
Module 4: Fundraising techniques
Individual giving (major donors, annual giving, online donations)
Corporate partnerships and sponsorships
Grant writing and foundation funding
Crowdfunding and peer-to-peer fundraising
Event planning and fundraising
Module 5: Donor relationship management
Building and maintaining donor relationships.
Donor segmentation and personalized approaches
Effective stewardship and recognition
Module 6: The overview of resource mobilization and fundraising
The concept of resource mobilization
The concept of sustainability and its pillars
Module 7: Types of resources and donors
Thematic funding
Pooled funding
Regular resources
Selecting resource mobilization vehicles.;
Module 8: The resource mobilization process
Practical steps in resource mobilization
Tools in effective resource mobilization
Funding proposal research
Module 9: The challenges in resource mobilization
Trends, challenges and opportunities in resource mobilization.
What determines organizational attractiveness to donors
Donor prospecting and research
How to identify potential donors
Ways to use donor research
Module 10: Resource mobilization strategies
Setting clear objectives and goals
Identifying Key Performance Indicators (KPIs)
Types of funds
Engaging donors as partners
Strategic communication
Setting clear structures for funding and execution.
Module 11: Resource mobilization monitoring and evaluation
Financial and non-financial factors
Developing a monitoring plan and evaluation plan.
Approach/ Mode of Delivery
The courses will be offered virtually,. The participant pay the training fees, access
the training materials, and presentations virtually and finally get the certificate of
training.
Target Participants
Fund raising officers, resource mobilization personnel, grant managers and
officers, administration officers.
Duration:
This course will take a maximum of 4 weeks.
6TH FEBRUARY 8TH APRIL 4TH JUNE 12TH AUGUST 8TH OCTOBER 2024
FEES: ksh 42,000.00
For any further clarification, kindly contact:
The Executive Capacity Development
Tel: 0721-5383890748- 351815
Email: jmuteke@mua.ac.ke OR ecdp@mua.ac.ke
