Strategic Community Relations

Overview

Active community partnership between corporations/government and the community is very key to achieving the organizational objectives.

The training aims to give in-depth insights and hands on knowledge on how to best create shared value for communities and corporates alike.

The training focuses on how to manage community stakeholders effectively to ensure “win- win” situation and prevent conflicts where possible.

The training will focus on:

  • The importance/ benefits of considering environment and community surrounding your enterprise/organization.
  • How to define and devise community strategy for your organization.
  • Different approaches to community engagement.
  • Correctly engaging key stakeholders-key to sustainable growth.
  • How to measure, evaluate and report corporate community programmes.

Objectives

At the end of the training the delegates will have:

  • Better understanding of the role organization in managing community relations.
  • Identify different ideas of meaningful stakeholder engagements techniques.
  • Develop negotiation skills for various situations.
  • Learn how to analyze and report impact and why its necessary.

Mode of Delivery

  • Case studies
  • Lectures
  • Group Discussions

Target Participants

  • CSR Practitioners
  • Community Relation Officers
  • Security Officers 
  • Community Liaison officers

Topics to be covered:

  • The Communities We Operate In 
  • Corporate Social Responsibility (CSR) vs. Community Engagement
  • Understanding the Importance of Community Engagement
  • Defining the Corporate Community Involvement Mission
  • Identifying Key Stakeholders
  • Stakeholder Expectations of Our Organisation
  • Assessing Impacts and Pre-empting Risks
  • Reputational Impact
  • Integrating Community Involvement into the Business 
  • Integrating Community Involvement into the Business
  • Environmental Issues
  • Health and Safety
  • Local Procurement
  • Capacity Building
  • Reputation Management
  • Practical Steps for Community Engagement 
  • Developing Engagement Programmes
  • Engagement Techniques
  • Corporate Communication with the Communities
  • Representing our Organisation’s interests to the Communities We Operate In
  • Practical Exercises in Community Dialogue
  • Types of Community Programmes 
  • Community-Driven Projects
  • Social Contribution Projects
  • Supporting Neighbouring Communities in Case of a Disaster
  • Corporate Giving and Foundations
  • Connected Leadership
  • Manage Cross-sector Collaboration
  • Measuring, Evaluating and Reporting Corporate Community Programmes 
  • Goal Setting and KPIs
  • Measuring Success of Our Initiatives
  • Integrated Reporting

Approach/ Mode of Delivery

The courses will be offered online; modules will be created and uploaded to the website. The participants will be able to virtually register, pay the training fees, access the training materials, do exams online and finally get results and the certificate of training.

Duration

This course will take a maximum of 6 weeks


Cost: 

Ksh. 32,000 per delegate.

 


Registration

Are you interested in this course? Fill in the form below and we will get back to you with the training schedule.


Full Name*
Organisation Name
Email*
Phone No.*
Additional Information

Site Search

CONFERENCE 2024

Days
Hours
Minutes
Seconds

research@mua.ac.ke   |     0722 224 193

Apply Online

Template is not defined.

All fields marked with * are required.

Skip to content